Branding

A rebrand of Air Medical, an air ambulance transportation service,

A crane serves as the mark. The bird is both a symbol for flight as well as a symbol for health and happiness. In origami form, the bird depicts the positive act of folding a paper crane.

Golden yellow and deep navy blue provide an identity that is trustworthy, and alert. Besides an all black logo, the mark is never represented in a single color. A pattern of arrows, used only in an east-west manner, is a secondary element emphasizing movement, direction, and action.

 

Research Partners: Ace Vu and Vince Vo