ADOBE TECH SUMMIT
Establishment of an on-site visual system for an internal conference of Adobe engineers and researchers. Supported an emphasis on collaboration by energizing the attendees to look to the future and escape velocity!
2019 / Moscone West / San Francisco
STYLE GUIDE*
THEME LOGO
COLOR PALETTE
IMAGERY
* Assets developed and supplied by Adobe.
KEY INTERSECTION STATEMENTS
MAKE EACH ACTIVATION POP!
LARGE BRANDING MOMENTS
SIGNAGE
-
![]()
INFORMATIONAL & DIRECTIONAL
-
![]()
DESTINATIONAL
-
![]()
ACTIVATIONS
INSTALLATIONS
The sparks were translated into 3D centerpieces in the high traffic areas— Registration, the lobby in front of meals, and the top of the escalators to General Session.
ENTRANCE UNIT
BAR CHANDELIER
ESCALATOR INSTALLATION
1/6
2/6
4/6
3/6
5/6
6/6
