CISCOLIVE
Curation of a unified experience across an expansive Cisco Live 2019 footprint—the San Diego Convention Center and three adjacent hotel properties. Brought the brand to life by integrating with the existing landscape and embracing notable qualities of San Diego.
2019 / san diego convention center / san diego
STYLE GUIDE*
COLOR PALETTE
HERO PATTERN
THEME LOGO
* Assets developed and supplied by Cisco.
FOR MILES & MILES
The entire journey leading up to and around the convention center was visually connected with the implementation of a consistent arrangement of brand colors .
The playful color application was heightened by embracing sunlight on the glass architecture. Visual landmarks and cues were emphasized to further define the location.
GLASS GRAPHICS
Window Logo
Overhang
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FUN IN THE SUN
Smaller, repeated tine gardens within a few green spaces connected the main paths around the convention center. The installations moved with the wind coming from the bay.
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HERO PATTERN THE HERO
The pattern transformed into an installation starting over the path directly in front of Registration. With every cross through the path, the event theme was revealed and revealed the attendees. The flowing brand moment reflected color onto the interior of the space.
MIRRORED THEME
HANGING TINES
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TINE WAYFINDING
Ease of movement between properties was supported with an effective use of scale on the exterior directionals. Color coded signage by area and level organized the numerous destinations and activities.
EXTERIOR
Totem Directionals
INTERIOR
Overhead Escalator Directionals
Column Directionals
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